10 tips for your next press release

27th June 2012

Before you press “send” for your next news release, see how it stacks up against this list of 10 elements to avoid. Put positively, they are:

• Edit and fact check your release.
• Make sure it contains news!
• Stick to the facts.
• Tell a story.
• Focus.
• State your point in the first paragraph.
• Have a good headline.
• Keep it short.
• Use quotes.
• Keep it simple – avoid jargon.