When to hold a press conference

15th November 2012

Over the years, many staff in the organisations I’ve worked with felt that, to demonstrate the importance of their meeting or event, they must hold a press conference. But a successful press conference depends on vital news, access to people journalists might otherwise not reach, good timing and good location.

In the era of digital communication, and particularly social media, press conferences are becoming less relevant. So before you set one up, you might want to check out this blog on the 6 times you should call a press conference.