Is the press release dead?

At a Media Trust seminar last November, veteran journalists and social media leaders all encouraged creative and diverse ways organizations can get their news and messages out to their target audiences. Following key journalists on Twitter and opening direct exchanges, … Continue reading

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When to hold a press conference

Over the years, many staff in the organisations I’ve worked with felt that, to demonstrate the importance of their meeting or event, they must hold a press conference. But a successful press conference depends on vital news, access to people … Continue reading

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Press release vs. statement

Charities/non-governmental organizations often advocate their causes with passion, and rightly so. When it comes to press releases, though, this passion needs to be channeled into providing solid facts and punchy quotes rather than opinions without attribution. In a press release … Continue reading

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10 tips for your next press release

Before you press “send” for your next news release, see how it stacks up against this list of 10 elements to avoid. Put positively, they are: Edit and fact check your release. Make sure it contains news! Stick to the … Continue reading

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Inspiring communication quotes

“It usually takes more than three weeks to prepare a good impromptu speech” – Mark Twain This collection of 20 quotes to inspire PR professionals are not just amusing. They contain gems of truth for all those working with the … Continue reading

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HIV and AIDS: The words we use

In an article I wrote for Media Development, I emphasized that when it comes to the HIV pandemic, the words we use not only demonstrate our knowledge and sensitivity to the issue, they can either educate and convey respect – … Continue reading

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Easy grammar mistakes to avoid

Find yourself tripping over “it’s” or “its”, “then” or “than”, “into” and “in to”… Here’s a 25 point grammar refresher on some common grammar and spelling mistakes.

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10 best and worst communicators

At the end of each year we get the top ten lists of everything – but this list of the best and worst communicators is also a lesson in what works best – and it isn’t the ability to use … Continue reading

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What your body language is telling your audience

Whether you are giving a presentation or a media interview, it pays to be aware not only of what you say, but how you are delivering your message. Here are some quick tips about body language so that you can monitor yourself … Continue reading

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Old fashioned guide to social media

While our communication tools have changed drastically over the past two decades, the principles of communication have not. What makes communication effective and ethical is some old-fashioned common sense, as illustrated in this blog on 10 things your grandmother can … Continue reading

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To the Point...

Is the press release dead?

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When to hold a press conference

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Press release vs. statement

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10 tips for your next press release

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Inspiring communication quotes

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